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Key Factors of Successful Niche Market Strategy in Czech Republic
Pavlíková, Martina ; Svoboda, Petr (advisor) ; Dvořák, Jiří (referee)
The diploma thesis deals with the niche market strategy as one of the marketing strategies used mainly among small and medium-sized companies. The aim of the thesis is to analyze successful Czech firms that indicate the occurrence of characteristics of the studied direction, and to determine the key factors that influenced their success. In the research, primary data obtained through on-line questionnaires and interviews with company representatives as well as secondary data downloaded from the Internet were used.
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Business Plan
Janovský, Viktor ; Srpová, Jitka (advisor) ; Mísař, Jan (referee)
This Master's Thesis focuses on the elaboration of a business plan, the specific goal is to create a business plan intended to establish a restaurant in Kolin, whose vision is to provide services in the field of traditional Czech cuisine. Another goal of this work is to assess the viability of such a project. The work is divided into two main parts. The first - the theoretical part describes the structure of a business plan including specificity of small and medium-sized companies. The second - the practical part applies the theoretical part to the real establishment of restaurant. Great attention is paid to the financial plan and the related verification whether such an enterprise could prosper in the long term.
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Audit IS/IT in smaller enterprises
Šaroch, Miroslav ; Svatá, Vlasta (advisor) ; Kalina, Jaroslav (referee)
The diploma work summarizes in the first section the common knowledge in the audit field of information systems and technologies theory as well as common state of knowledge in the field of marketing in small and medium-sized enterprises and market research as well. In the second section, the tools summarized in the first part are used for designing marketing research project on "The audit of information systems and technology in smaller businesses." The aim of the research was to seek the experience and customer feedback from the segment of smaller businesses to audit information systems. The research was designed as a qualitative one. As technique implementation of research was elected a research interview with looser structure. The work is divided to three parts -- designing of marketing research methodology, as well as conducting this research and it's evaluation.
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The role of ICT in delivering sustainable development
Müller, Pavel ; Buchalcevová, Alena (advisor) ; Basl, Josef (referee)
This thesis is focused on the issue of ensuring sustainable development through ICT, especially focusing on the subsequent use of the theoretical knowledge in the implementation of Green ICT practices in small and medium-sized companies in the Czech Republic (SME). This work aims to achieve five specific side objectives, which are: Theoretical anchoring the Green ICT in relation to SME, the analysis of the potential impact of ICT on environmental sustainability, analysis of the available methodologies and ways of implementation of Green ICT and principles of sustainability, rating of Green ICT steps from different perspectives in order to select appropriate steps for the implementation and subsequent determination of methodical progress with implementing the most Green ICT steps into practice. Reaching these milestones is subsequently indicated achieve the main objective of the paper, which is a specification of a methodological framework for the selection and evaluation of appropriate Green ICT steps and a procedure for its subsequent implementation in practice. The primary tool for achieving the objectives of this paper is analysis of available and adequate current information resources focusing on the Green ICT and sustainable development, which is complemented by the author's expert reviews of Green ICT steps. This paper is possible to divide into two parts. The first part is contents of thoroughly analysis of information sources and based on them is subsequently implemented theoretical grasp of Green ICT. The second part is then specified own benefit of the paper through analysis and evaluation of Green ICT steps, accompanied by their methodology implementation.
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Development small and middle-sized companies in Region of South Bohemian - technology centre and inovations
DVOŘÁKOVÁ, Jana
The main aim of the thesis (diploma work) was to analyse the current situation in (running) small and medium-size businesses in the region of South Bohemia and to uncover the possibilities of any further development and innovation, and to suggest suitable aid(support) programmes for SMB in South Bohemia. Implicit partial aims were: - characterization of the region of South Bohemia, including SWOT analysis; - evaluation of the importance of of the technology centres and their up-to-now findings and experience
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